Scores accounts on ICP fit + engagement signals with time decay and signal combination bonuses. Prioritizes your pipeline so reps work the right accounts first.
Reps often work whichever accounts sit at the top of a list sorted by last-touch date, not the ones actually worth working.
It replaces or upgrades whatever is currently sorting your pipeline, most teams are running last-touch date or a single static field before this.
On whatever cadence you set, typically daily or on every meaningful CRM update, since the time-decay logic depends on recency.
Runs against your CRM using your own credentials, through your own AI instance. We don't copy, store, or retain your data.