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Buyer Readiness Score

Scores accounts on engagement and readiness separately instead of blending them into one number, then flags the accounts where engagement is high but readiness is low, budget unconfirmed, no timeline, objections still open, the pattern most likely to mean a buyer is building a case to eliminate you rather than to buy.

Any CRM

The problem

A blended engagement score can call an account 'hot' when it's actually building a case not to buy.

How it works

  1. 01Scores every account on engagement and readiness as two separate numbers instead of one blended score
  2. 02Flags accounts where engagement is high but readiness is low: budget unconfirmed, no timeline, objections still open
  3. 03Surfaces the pattern most likely to mean a buyer is quietly deciding against you, not for you

Verified on real test data

Buyer Readiness Score

5 synthetic accounts covering all four combinations of engagement and readiness, including one boundary case scored exactly at the threshold on one axis.

2/2

Engagement without readiness caught

1/1

Genuinely hot caught

1/1

Fast movers caught

  • →Correctly flagged a heavily-engaged account (100/100 engagement) with no budget confirmed, no timeline, and only 1 of 5 objections resolved as engagement without readiness, exactly the pattern a blended score would have called "hot."
  • →Correctly classified a low-activity account with budget, timeline, and the competing alternative all confirmed as a fast mover, the shape a referral or prior-relationship deal actually takes.
  • →Handled a boundary case scored at exactly the engagement threshold and one point under the readiness threshold correctly, sorting on the right side of the line rather than rounding generously.

Two accounts that looked identically "engaged" on a single dashboard score turned out to need completely different next steps once readiness was scored separately.

See the full test run →

Questions about Buyer Readiness Score

How is this different from Account Scoring?

Account Scoring ranks ICP fit and engagement together for prioritization. This specifically separates engagement from readiness to catch a mismatch between the two.

What should I do with a high-engagement, low-readiness flag?

Treat it as a prompt to address the unresolved objections directly, not as a reason to push harder on the same messaging.

Runs against your CRM using your own credentials, through your own AI instance. We don't copy, store, or retain your data.

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