Scores accounts on engagement and readiness separately instead of blending them into one number, then flags the accounts where engagement is high but readiness is low, budget unconfirmed, no timeline, objections still open, the pattern most likely to mean a buyer is building a case to eliminate you rather than to buy.
A blended engagement score can call an account 'hot' when it's actually building a case not to buy.
5 synthetic accounts covering all four combinations of engagement and readiness, including one boundary case scored exactly at the threshold on one axis.
2/2
Engagement without readiness caught
1/1
Genuinely hot caught
1/1
Fast movers caught
Two accounts that looked identically "engaged" on a single dashboard score turned out to need completely different next steps once readiness was scored separately.
Account Scoring ranks ICP fit and engagement together for prioritization. This specifically separates engagement from readiness to catch a mismatch between the two.
Treat it as a prompt to address the unresolved objections directly, not as a reason to push harder on the same messaging.
Runs against your CRM using your own credentials, through your own AI instance. We don't copy, store, or retain your data.