Beta

Field Standardization

Normalizes company names, job titles, phone numbers, and websites across your CRM to a consistent format.

Any CRM

The problem

Every automation, scoring model, and report inherits whatever mess is already sitting in your CRM fields.

How it works

  1. 01Normalizes company names, job titles, phone numbers, and websites
  2. 02Applies a consistent format across every record
  3. 03Runs before any scoring, automation, or reporting tool touches the data

Questions about Field Standardization

Does this run once or continuously?

Either, depending on the engagement, a one-time cleanup or an ongoing pass as new records come in.

Will this change data I've already built reports on?

It standardizes format, not underlying values, so existing reports should still reconcile.

Runs against your CRM using your own credentials, through your own AI instance. We don't copy, store, or retain your data.