Audits your paid campaign and ad portfolio against a stated strategy: flags underperforming ads by impressions and engagement rate, budget diluted across too many simultaneous campaigns, audiences too small to serve efficiently, and messaging-ratio drift from plan. Broader GTM motions across segments, sequences, and strategic projects are the next phase of this audit.
Ad budget quietly drifts across too many simultaneous campaigns until no single one gets enough signal to actually work.
12 LinkedIn ads across 7 campaigns and 4 topics, checked against a stated strategy (planned topic ratio, budget, and audience guardrails).
5
Underperformers flagged
7 vs 3
Active campaigns vs max
3 topics
Ratio drift caught
Every flag traces back to a stated rule, not a gut call on which ads look tired.
No, paused ads are excluded so they don't skew the active portfolio's numbers.
Built against LinkedIn ad data; other paid channels can be scoped depending on what a client runs.
Runs against your CRM using your own credentials, through your own AI instance. We don't copy, store, or retain your data.