Generates your five foundation files: ICP, personas, positioning, voice guide, and competitive landscape. Built from existing CRM data and deal notes. Gives your AI stack the context layer that makes output actually differentiated.
AI tools produce generic output when they're missing the actual context: your ICP, your positioning, your competitive landscape.
Not required, but tools that touch positioning or messaging get sharper output once this context layer exists.
It's generated from current CRM data, so it's worth regenerating as your ICP or positioning shifts.
Runs against your CRM using your own credentials, through your own AI instance. We don't copy, store, or retain your data.